There has been a huge amount of hype around Amazon Echo and Google Home,
but we are really at the start of this technology.
This does a great job of extending the tentacles of Apple services."
Analysis - Dave Lee, BBC North America technology reporter, at WWDC
At more than double the cost of Amazon’s Echo, the HomePod is a typical
The company is once again banking on its reputation as a creator of
intuitive, luxury products that justify a hefty price tag.
What’s interesting about Apple’s approach here is that the company has
positioned HomePod as a music device first and foremost, a big contrast
to the approach of Google which touted its Home speaker as a day-to-day
assistant for many aspects of your life.
So - a cynic might say Apple has just launched the world’s most-hyped
bluetooth speaker - not much imagination there.
But let’s face it, before AI and machine learning really matures, most
home assistant devices are essentially voice-controlled speakers, and so
Apple dedicating its effort into making it sound great is probably a