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抖音全球用 户月活跃度突破5亿,抖音为 什么可以这样火

青岛希尼尔 翻译咨询有限公司(www.)整理发布   2018-7-19

  

青岛希尼尔翻译公司( www.)2018年7月19日了解到:Chinese short video app Douyin announced on Monday it had more than 500 million global monthly active users, according to a report by 21st Century Business Herald.

据《21世纪经济报 》的消息显示,周一,中国短视频应用抖音宣布,其全球月度活跃用户超过5亿。

In the domestic market, the number of platform’s daily active users was 150 million and monthly active users were 300 million, data released by the company last month showed.

据抖音上月 发布的数据显示,在国内市场上,抖音平台日活跃用户为1.5亿,月活跃 用户为3亿。

Douyin has been making inroads in the short video market at a phenomenal pace since its launch in September 2016. During this year’s Spring Festival holiday from Feb 15 to 21, the number of its daily active users went from less than 40 million to nearly 70 million.

自2016年9月推出以来 ,抖音一直以惊人的速度占领短视频市场。在2月15日到21日的春节假 期期间,日活跃用户的数量从不到4000万增至近7000万。

The company started its overseas expansion quite early. It has become the world’s fastest-growing short video app since it entered the overseas market last August, with its overseas edition Tik Tok having been launched in more than 150 countries and regions and taking the top spot in over 40 countries, data from mobile analytics company App Annie showed.

抖音公司很 早就开始了海外扩张。据移动分析公司app Annie的数据显示 ,自去年8月抖音进入 海外市场以来,他已成为全球增速最快的短视频应用,其海外版Tik Tok已在150多个国家和 地区发布,并在40多个国家占 据榜首。

Tik Tok was downloaded 45.8 million times globally at App Store in the first quarter of this year, surpassing Facebook, Instagram, YouTube to become the world’s highest-downloaded iOS application, according to app research firm Sensor Tower.

据应用研究 公司Sensor Tower的数据显示 ,在今年第一季度,Tik Tok在全球应用 商店的下载量达到了4580万次,超过 了Facebook、Instagram和YouTube,成为世界 上下载次数最多的iOS应用程序。

It has become the most popular short video app in Japan, Thailand, Vietnam, Indonesia, India and Germany, the report said.

报道称,抖 音已经成为日本、泰国、越南、印尼、印度和德国最受欢迎的短视频应用。

In the domestic market, Douyin, featuring music and dance short videos in its early days, has expanded its reach to more diverse contents, such as food, culture, child and travel. In addition, the company said the age range of its main users has changed from 18 to 24 years old to 24 to 30 years old and they account for more than 40 percent of all users.

在国内市场 上,抖音前期以音乐和舞蹈短视频为特色,现在的内容已经逐渐扩展到如食品、文化、儿童和旅游等方面。此外,抖音公司表示,其主要用户的年龄范围已从18岁-24岁变成了24岁-30岁,约占所 有用户的40%以上。

According to consulting firm iResearch, China’s short video market is expected to exceed 30 billion yuan ($4.5 billion) in 2020.

据咨询公司 艾瑞咨询的数据显示,到2020年,预计中 国的短视频市场规模将超过300亿元人民币 (约合45亿美元)。

来源:China Daily

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