short video app Douyin announced on Monday it had more than 500 million
global monthly active users, according to a report by 21st Century
In the domestic market, the number of platform’s daily active users was
150 million and monthly active users were 300 million, data released by
the company last month showed.
Douyin has been making inroads in the short video market at a phenomenal
pace since its launch in September 2016. During this year’s Spring
Festival holiday from Feb 15 to 21, the number of its daily active users
went from less than 40 million to nearly 70 million.
The company started its overseas expansion quite early. It has become
the world’s fastest-growing short video app since it entered the
overseas market last August, with its overseas edition Tik Tok having
been launched in more than 150 countries and regions and taking the top
spot in over 40 countries, data from mobile analytics company App Annie
Tik Tok was downloaded 45.8 million times globally at App Store in the
first quarter of this year, surpassing Facebook, Instagram, YouTube to
become the world’s highest-downloaded iOS application, according to app
research firm Sensor Tower.
It has become the most popular short video app in Japan, Thailand,
Vietnam, Indonesia, India and Germany, the report said.
In the domestic market, Douyin, featuring music and dance short videos
in its early days, has expanded its reach to more diverse contents, such
as food, culture, child and travel. In addition, the company said the
age range of its main users has changed from 18 to 24 years old to 24 to
30 years old and they account for more than 40 percent of all users.