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ൺϣ ѯ޹˾www.   2015-11-11

ϣ빫˾ www.20151111˽⵽˫ ʮһйͰ賿1㽻׶ ͻ39Ԫ20Ӣ Ľ׶Chinas Alibaba has made more than $3.9bn (?2.bn) in sales in the first hour of Singles Day in China, the worlds biggest online shopping event.

The figure is almost double the $2bn spent in the same time period of the retail giants sales event last year.

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Singles Day, also known as "Double Eleven" because its held on 11 November, is the biggest single shopping day in China.

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Alibaba said $1bn was spent within the first eight minutes.It said 130 million users visited its marketplace app Taobao.

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Power of Chinese consumption


Singles Day has grown tremendously since it was started by Alibaba in 2009, and now includes many retailers such as rivals JD.com that stage sales promotions.

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Alibaba reported a record $9.3bn in sales on its platforms in 2014.In comparison, sales on Cyber Monday, which the biggest online shopping day in the US, hit $1.35bn, according to comScore.

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Alibaba chief executive Daniel Zhang said over the course of the 24-hour shopping marathon, consumers will have a new surprise every hour, especially targeting mobile users.

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"The whole world will witness the power of Chinese consumption this November 11," he said in a statement.

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More than 27 million buyers were using mobile phones in the first hour, the company said.

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The tech giant accounts for over 80% of Chinas internet sales market.

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Economists will be looking for clues about domestic consumption in Wednesdays sales as the worlds second-biggest economy heads for its slowest growth in nearly a quarter of a century.

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