A new report by the UNESCO Institute for Statistics (UIS) pointed out
that the total value of China’s cultural exports stood at $60.1 billion,
more than double that of the United States’ $27.9 billion.
"Trade in cultural goods totaled $212.8 billion in 2013, nearly double
the amount in 2004. This is further evidence of the critical role
cultural industries play in today’s global economy," said Silvia
Montoya, director of the UIS.
With advanced countries were still dominating imports of cultural goods,
emerging markets bolstered their exports of cultural products with
Turkey and India strengthened their position in recent years, joining
the world’s top 10 exporters of such goods.
Art and crafts were among the 10 most traded cultural goods. Statues,
statuettes and paintings also gained ground with their share of the
trade in art and crafts was worth $19 billion in 2013, the report
As to gold jewelry, widely considered as "safe harbor in uncertain
times," its sales totaled $100 billion over the period.
However, trade in movies shrunk by 88 percent from 2004 to 2013 and
traded musical goods also suffered a setback over the period. Meanwhile,
audio-visual services as a whole steadily gained ground, the report
The downturn in the trade of print products, reflected by the decline in
newspapers, books held their ground as an important cultural export in
some regions, growing by 20 percent from 2004 to 2013, it added.