all of the talent Apple acquired from the original Siri team has
reportedly left the company, with a pair of key departures having taken
place in recent weeks.
Calling him "one of the last members of the original Siri team," The
Information reported on Wednesday that Darren Haas has left Apple for
General Electric. He’ll join Steve D’Aurora, another ex-Siri team member
who resigned from Apple for GE a few weeks ago.
The changeups also come a few days after a team of ex-Siri personnel
unveiled Viv, a new, advanced virtual assistant that aims to offer
functionality well beyond what Apple’s Siri can currently do.
Demonstrated tasks include ordering a car from Uber, buying flowers from
FTD, and ordering tickets from a variety of services, and offer
intelligent, contextual responses, such as alternatives when a showtime
for a movie is sold out.
Haas’s departure affirms an earlier rumor suggesting Apple’s "head of
cloud engineering" was on his way out the door. The Siri team is said to
have clashed with management at Apple, and have particularly been at
odds with the team that oversees Apple’s iCloud services.
Apple apparently decided to extend the Siri cloud computing platform to
include services under the iCloud team’s banner, like iTunes and
iMessages. That transition is said to have made some at Apple feel
uneasy about job security.
Both Haas and D’Angelo were key acqui-hires that came on board through
Apple’s purchase of Siri in 2010. The tech developed by the company
debuted on the iPhone 4s and is now integrated into all current iOS
devices, serving functions from creating calendar entries to answering
basic user inquiries.
However, Siri was meant to do much more than its current feature set as
developed under Apple. Prior to the acquisition, Siri integrated with a
number of e-commerce providers, ranging from movie tickets to food
But Apple stripped away those partnerships, as a result of decisions
made by late company co-founder Steve Jobs, according to Siri co-creator
Dag Kittklaus. He, along with Adam Cheyer, have since left Apple to work