is rolling out new analytics tools for marketers, including attribution
modelling and YouTube‘store visits’.
Google is also launching promoted places and local inventory ads for
retailers to promote special offers and show what’s in stock nearby.
YouTube ads will also allow viewers to find a store via “location
Store visits measurement will now also be available for YouTube
TrueView campaigns. Store visits measurement is currently available in
17 markets: US, Canada, Australia, United Kingdom, Germany, Netherlands,
Italy, Brazil, Mexico, Spain, Japan, Sweden, Norway, Denmark, Austria
“We are also expanding our local ads formats to video, now you can go
directly from a true view video ad on YouTube, which will now show
directions, store business hours and more. More importantly we’ll have
the same store visit technology for the video ads so advertisers can
measure all the way from a video view to store visits,” he added.
However, should a region or country have users that are more privacy
sensitive and choose not to share their Google Maps location data
history, the store visit measurement product will be less effective.