years after selling books online, Amazon is opening the doors to its own
Amazon Books, which opened Tuesday in Seattle’s University Village, is
being dubbed a ’physical extension’ of the largest online retailer in
But don’t except the shop to be a place where you can pick up your
newest Amazon.com purchase.Instead the company is using the data it’s
generated from the website, such as ratings, pre-orders and sales, to
combine ’the benefits of offline and online book shopping’, vice
president Jennifer Cast said in a statement.
Customers at Amazon Books will notice one major difference the minute
they first walk into the store.Each of the 5,000 to 6,000 titles are
displayed with ’face-out’, meaning you are presented with the cover
instead of the book’s spine.
And below each book will be something different too: a card that
contains a review or rating from a customer on the site.Although Amazon
Books does have the ’staff-favorites’ section familiar to many
bookstores, Cast said she wanted to share the voices of thousands of
passionate readers that come on the site.
What better way to celebrate reading than to have the voices of readers
under our books?’ she said.Another way Amazon plans to incorporate
readers’ opinions is by including the highest-rated books on the
shelves, even ones that aren’t well-known or big sellers.
Other categories in the store will include Most Wished-For Cookbook’ and
’Fiction Top Sellers in the Pacific Northwest’, to specifically appeal
to the Seattle customer base.The prices at Amazon Books will be the same
as it is online, and some of the company’s online gadgets - including
the Kindle and Fire tablets - will also be on display.
But Cast said Amazon Books is first and foremost exactly what it’s name
says it is - about the books.And, although data plays a big part on what
makes it to the shelves, Cast says it will have a lot of heart.