customers snapped up the first batch of tickets in just five minutes on
Monday for the opening day of the Shanghai Disneyland park on June 16,
temporarily crashing the official website.
Ben Cavender, principal at China Market Research Group, said it is good
for Disney to have other channels through which to sell tickets, such as
the Alitrip store, telephone reservation services and the WeChat
Admission charges for The Lion King, the musical at the resort, range
from 290 yuan to 1,000 yuan.
Li Song, 32, bought admission tickets for three days — for the opening
day, a one-night stay at the Disneyland Hotel, three nights at the Toy
Story Hotel and a ticket for The Lion King. "You have to be there on the
first day," said Li, who has been to the Disney parks in Tokyo, Hong
Kong, (Anaheim) California and Paris. "I missed all the opening days for
other Disney parks, so I couldn’t afford to miss this one at home."
Shanghai Disney Resort is expected to receive more than 10 million
visitors a year, or about 27,000 a day, according to Shanghai Shendi
Group, which set up the joint venture with The Walt Disney Co to form
Shanghai Disney Resort.
A tourism expert, who declined to be named, said it is possible that
Disneyland issued fewer tickets for the opening day to control crowds.
The theme park offers regular and peak-priced tickets, with regular ones
costing 370 yuan and peak ones — for dates where there is high demand —
selling for 499 yuan. The admission charge during the grand opening
period from June 16 to 30 will be 499 yuan.